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Open Market: It’s a win-win for everyone
An Open Market revolutionizes the parking experience by unlocking competition between suppliers. Cities and operators that allow multiple phone parking providers to compete, benefit from service resilience, lower procurement costs, and the latest technology for drivers, who have a choice of payment options no matter where they park. By bringing hundreds of parking sites into one system, an Open Market means:
Drivers can pay for parking using their favorite app in any town or city
Cities and parking operators can benefit from cost savings, greater efficiency, and no tender process
Phone parking providers can offer better apps and value-added services
Towns and cities can access richer parking data to support local policymaking
How the Open Market works
The change from a tender model to an Open Market is supported by a ‘parking hub’. This simple and secure technology allows multiple phone parking providers to access all available parking inventory.
Drivers then choose their preferred cashless payment option, increasing digital uptake and giving cities and parking operators a complete view of their inventory.
The parking hub simplifies the exchange of data and digital payments, allowing cities and operators to future-proof parking and mobility services by making better data-driven decisions on traffic management and parking policies.
Cities and operators do not limit the number of phone parking providers or evaluate the economic viability of offers, but instead establish the same rules and conditions for everyone.
How to implement an Open Market for parking
Establish standard rules and conditions for everyone
Setting the same rules for all providers removes the need for complex and costly procurement processes.Define remuneration rules
Cities and operators don’t pay commission but allow providers to set their own business model. This drives healthy competition between providers in terms of services and pricing.Decide on any quality or experience restrictions
Restrictions may be applied based on the quality and experience of phone parking providers, but there is no limit on the number of providers that can be involved.Ensure equal opportunity
None of the providers may be favored, to ensure fair conditions for all parties.Make rules and conditions flexible if necessary
In the Open Market model, cities and operators can alter the rules and conditions for phone parking providers if needed, whereas in a tender model, they often can’t authorize changes without incurring extra costs.
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Get in touch with our team
Results show that more drivers than ever are choosing to pay for parking and mobility solutions without using cash. We're here to help you decide whether opening your parking areas or paid parking zones to multiple phone parking providers is the right step. Contact us to discuss your situation with our team. Note! For support matters click here.
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Explore more
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EasyPark Insights
The ultimate suite for your city. Get precise data, analytics and advisory services to give you actionable insights. Gain confidence when making changes or implementing parking regulations.
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The EasyPark App
The popular application for drivers to manage parking. It maximizes revenue for you as it removes the costs of handling cash and maintaining P&D machines.
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EasyPark SmartHUB
Where it all begins. The base for digitizing parking inventory, enabling a scalable set-up and, additionally, a more efficient enforcement process.